Being new to RVing we looked for something used that would haul our ATVs, was in good shape and was at a price where we believed we could get out of it without a big loss after we had learned a few things, including what we would want to live with for a few years. It really didn't take long to find a rig, and a couple seasons later we sold it for the same price we bought it at, giving up a few add-ons.
Having a list of "must haves" and "would like to haves" in hand, we found Jayco fit most of our demands. The mfr. had a good reputation for handling problems (which has proven true), most owners were happy with the product, it had the floorplan DW most wanted, and it fell in a range of prices we could afford. The 2-year warranty, solid surface countertops, porcelain toilet and good appliances were a bonus.
We couldn't get a decent discount within a couple hundred miles of home and had to travel a bit to find a dealer that also fit our wants, but we found one and that worked out great too.
There were other factors, such as sales talk about Amish workers, which is basically bogus, but they were minor. And a year and a half and 90 nights later, we're happy with the choice and are looking forward to well over a hundred nights in 2013, as we're going south for nearly four months. It will be interesting to see just how small that booger starts to get after a few months!