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Old 10-01-2012, 06:30 PM   #1
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Advertising terms

I just saw an ad for a Dyson vacuum cleaner on the TV. It sports a digital motor.

Can someone 'splain to me the relevance between "digital" and a "motor"?

To the best of my knowledge those two words, when used together, have no meaning.
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Old 10-01-2012, 06:40 PM   #2
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Well its news to me but I dug up this stuff...................






http://electronics.stackexchange.com...-digital-motor
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Old 10-01-2012, 06:49 PM   #3
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Good link, Crabman.

It still appears that Dyson, through some advertising agency, is trying to convince the gullible consumer that a square peg will actually fit in a round hole AND enhance the fit.
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Old 10-02-2012, 05:50 AM   #4
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It is called sell the sizzle and not the steak.
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