As mentioned in other posts, I traded in, so I'm not exactly sure of the discount. MSRP for the new rig was about $37.5 with options and destination charge. Trades are tough, as mentioned elsewhere, it affects the discount on a new rig.
I checked with another dealer much farther away and they quoted me the same exact price, so I'm satisfied with my trade and final price. I was able to negotiate waiving the $500 delivery to my site from my local dealer.