Whether I'm buying a water filter (as I just did last week) or a generator, tire protectors, etc., I turn to the internet to do my research.
I start with using a search engine for product descriptions and reviews. I almost always use Youtube to learn about the product, both from the manufacturer who is likely to have their own video, and to view videos of other people who have bought and/or use the product.
Generally, by the time I've done my research, actually seeing and laying hands on the product isn't necessary. As I narrow my search, I'll look at the product(s) locally and possibly purchase locally, but I'm generally satisfied doing my online research.
It use to be, we had to rely on magazines, retail salesmen, or word of mouth to learn about products. Magazines generally wouldn't be honest, as the maker of the product was likely one of their advertisers. You could become aware of the product, but couldn't rely on them to be unbiased. Relying on a salesman was pretty much hit or miss. They're biased, and if they don't know what they're talking about, they don't alert you to that fact. Word of mouth was a fifty/fifty proposition at best.
Using the internet is no guarantee, but there's usually a large volume of information to sift through, and usually I feel confident I've separated the wheat from the chaff.
I'm thinking about getting an autopilot for my 28 foot sailboat right now. There isn't much available, and research shows that the most popular unit has almost non-existent manufacturer support, a bad installation manual that's actually for the previous model, and youtube videos that all seem to agree that the installation is overly difficult. I've concluded to save my $1,600.00 for now. Without the internet, I would have been in for some unpleasant surprises.
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