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A year or two ago 30% or more off was considered ok. Now, I would think closer to MSRP.
Look for these items:
How long on the lot? Longer is better for you.
Does he have more than one of that size or model, the more the merrier.
Do any of the competitors in the surrounding area have the same model or similar, competition reduces the price.
Don't tell him you can pay cash or have financing arranged. He may plan to make money of financing, get your price in writing then talk financing or tell him you have it arranged.
Listen and nod and smile when he talks about lifetime paint or fabric protection, extended warranties, etc. Get the sale price in writing then tell him you aren't a sucker (politely, LOL).
But odds are, near MSRP.
Hopefully, others will tell you that there are deals out there and where. I drove 175 miles for mine for a better deal (20% less than local) and immediate delivery. Consider that and shop at least by phone and then maybe a few road trips.
Good Luck!
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2017 SLX 195RB
2021 Jeep Grand Cherokee Summit L 5.7L V8
Andersen WDH hitch, Renogy 100 AH Lithium &
200 Watts solar panels from Renogy
Prev. '14 Jeep Grand Cherokee Overland, gas 3.6 V6
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