Not sure what they mean by freebies, my guess is they are just back loading it to the cost of the trailer. I'm not sure where you live or how prices vary by region on RV's but my 2011 17Z was $12,700.00 plus sales tax. I think the list for these are about $16,000.00. I shopped all over and at some of the online RV places (RV Wholesalers etc) and the price was close to or lower. I bought the Equal-i-zer hitch online from RV Wholesalers shipped free for $500.00 (inlcuded some extra pins etc). I bought a Prodigy wireless brake control online from Hitches to Go for $265.00. I have not gone for a trans cooler yet since I have not yet settled on my tow vehicle (that's why I went with the wireless brake control), but I got quotes from some online sources of $40-$90 for the cooler itself, then you have to install it or, in my case, I have a mechanic friend who will do it at a reasonable rate. I intalled the Equal-i-zer hitch myself on the camper (not difficult if you are decent with hand tools, there was no drilling involved). I looked at the Reese dual cam hitches but they seemed to be in the $700 range which was more than I was willing to spend. I would request an itemized cost breakdown. I would be afraid that the freebies are padding the sale. I felt pretty comfortable that I could handle all of the things that I would need so I did not buy extras from the dealer. I will say however that as much as they seem to be concerned about your safety, my dealer let me leave the lot with my new camper and no brake controller installed. Also, don't let them confuse you, the 17Z has brakes on it, you just need to install the controller that activates them in response to your tow vehicle braking.