Nope, just one of the first customers, plain and simple. Kickstarter is a crowd funding platform for new business ventures, where when you commit to be one of the first purchases you typically receive a discounted price. For this project, if they didn't reach the level of funding required, the project would not go forward and your order was simply cancelled.
They met their funding objective to launch into production months ago, and the coolers were projected to ship end of September. Just received mine yesterday afternoon. I like how the rotomolded units retain their cooling power, but I'm the one who has to lug that thing around, by myself. When I heard of this coming out, it caught my interest. Don't get me wrong, as I still have a 21 year old spirit, just that it now resides in a 62 year old body
. I haven't used it yet, of course, and will report back as I plan on testing it before I make my next trip.